Digital Maven: Lessons learned from big corporations’ data breaches

Enter Mark Begor, the CEO of Equifax, who has the benefit of starting his tenure after the breach that exposed the Social Security numbers, credit card numbers, and other sensitive data of 148 million Americans. Notwithstanding, the Senate Permanent Subcommittee on Investigations was a whipping in the public square. Begor was joined on the hotseat by Marriott International CEO Arne Sorenson, who had to answer for a data breach that compromised the sensitive data of more than 500 million travelers. Senators apparently felt that two U.S. companies losing sensitive information on more than half a billion people was an indication that not enough is being done by either businesses or government to protect consumers.

So, you’re asking yourself, what does this have to do with me? Well, if your business has customers, there are lessons you can learn from the Equifax debacle. Read more.

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Marketing After AI: What Actually Works NowI

AI made content easier to produce but harder to trust. As marketing execution becomes faster and more automated, visibility, authority, and differentiation are harder to earn. Local marketing leaders discuss what happens after AI becomes normal - what stopped working, what matters more now, and what you should be paying attention to next. 

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